11/09/2023
Steven Franklin, Product Marketing Manager
The average healthcare consumer doesn’t want a hard sell, especially when it comes to healthcare decisions. They want education, information, and the ability to make their own decisions.
If you want to reach these consumers, you’ll need an effective and elegant content strategy that weaves together your organization’s value statements with health education and resources. To accomplish this, many organizations write custom health education content for their webpages and campaigns. (Or they contract with marketing companies to write the education for them.) But writing and reviewing health education is time-consuming and expensive. To ensure you’re offering consumers the best health education, you have two options: create health education content yourself, or partner with a health education vendor.
Here are some tips to make either arrangement work best for you and your patients.
Many organizations are strapped for resources, and writing health education is not a feasible option. It might make more sense to focus on great custom marketing copy and calls to action, and then integrate existing health education from a vendor as needed.
The first step is selecting a reputable vendor. Here are some questions to ask when choosing a health education vendor to make sure your organization is getting the most value and the best health education:
Once you have selected a health education vendor, here are some best practices to effectively integrate the health education content into your processes.
Interested in creating a partnership for your content? Contact us today to see how Healthwise Compass can provide high-quality health education that can complement your content strategy.